Kidz Lidz® Salons in the Media

 

 

Kidz Lidz was thrilled in 2009 to be recognised by the Crown Lager “Business Start Up Awards.”

 

Crown Lager "Business Start Up Awards"

 

Start Up Rank: 47
Founder(s): Phil Adair, Shannon Adair
Revenue: $500,000
Industry: Beauty/Hair Salons

Head Office: Sydney

Employees: 7

Website: www.kidzlidz.com.au

 

A saturated market like the hair salon industry doesn't seem like the best area in which to start a business, but Phil and Shannon Adair spotted a niche - a "funky" salon that caters specifically for children.

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The pair sold an investment property and started Kidz Lidz Salons, and has already managed to gain $500,000 in revenue.


There was clearly a need for a funky children's salon that Mums and Dads could also enjoy. We saw a niche in the market that we felt we could really improve and have fun with at the same time," says Shannon.


The pair has used the internet to drive the business with the use of Google Ads, and have also incorporated Twitter and Facebook accounts.


There have been challenges, including "keeping staff in tune with customer needs", but the business is continuing to grow and a second location is planned to open before Christmas.


TIP TO ENTREPRENEURS: "Success can seem elusive at times, keep the faith and hang in there longer than your competition and you will succeed! Be inventive. Dare to be different."

 


 

In 2011 Kidz Lidz achieved even higher recognition…

 

StartupSmart Awards  2011

 

Founders: Phil Adair, Shannon Adair
Revenue: $750,000
Started: 2007
Employees: 10
Industry: Retail

Website: www.kidzlidz.com.au

 

Coming up with an original concept within the hair salon industry might seem unlikely, but catering for kids has proved to be a winner for NSW-based business Kidz Lidz Salons.

 

Founders Phil and Shannon Adair sold an investment property in order to fund the business in 2007 and haven’t looked back since, taking in revenue of $750,000 in the previous financial year.

 

Phil says he and his wife, who has 20 years of experience in the hairdressing industry, went into business together after identifying a niche in the market: a hair salon for children.

 

“Our hairdressers are qualified to suit the needs and wants of children. Our professional staff also provide services to the whole family,” he says.

 

The treatment of head lice – a common problem among kids – is another strong area of growth for the business, which employs 10 staff.

 

In a bid to make the whole haircutting process a bit more fun, Phil has incorporated his love of retro antique pedal cars into the salons by giving the children’s chairs a car-like appeal.

 

Meanwhile, the couple have used the internet to drive the business with the use of Google Ads, and have also incorporated Twitter and Facebook accounts.

 

According to Adair, every day is a challenge, but the business has been quick to embrace its growth and has sought to generate more interest, namely through franchising.

 

With two stores in NSW, the business is open to enquiries from potential franchisees as a way of expanding the business and perhaps even taking the Kidz Lidz concept nationwide.

 

“You learn that you never stop moving and that you must adapt with change or you will get left behind. When it’s your own business, you work harder than you’ve ever worked,” Adair says.

 

But Adair says the payoff is that you get to create something you’re passionate about, make your mark within the business sector, and create a community for your customers.

 

“Kidz Lidz is very community based; you feel connected here. Everyone knows us and we know them.   It’s a happy place to work and therefore a happy place to visit,” he says.

 


 

 

Magazine

INSTYLE

 

INSTYLE is the premier industry hairdressing magazine and is an authoritative source for news, reviews, interviews and tips for the busy salon professional. It defines trends from the worlds of fashion and celebrity.

 

INSTYLE is an invaluable educational tool for the nation’s hairdressing community, and provides new product information, salon and company profiles, star hairdresser interviews and entertainment news from the worlds of fashion and celebrity.

 

 

 

 

 

 


 

 


 

A cause very dear to our hearts…

 

Since we opened our doors Kidz Lidz has been recognised for our innovative and unique approach in being a community conscious business. We are therefore honoured to be associated with the Randwick Children’s Hospital here in Sydney.

 

Kidz Lidz is for families - and hospitals look after us all during tough times, so it made perfect sense for us to help out where we could.

Each year we offer our services during Gold Week and raise money to help the hospital buy new equipment. A worthy cause indeed.

 

 

 

 


 

OK, I'm ready to move forward. What are the next steps?


We ask that you complete our Franchising Application and submit to it to us. Upon approval of your application, we will send you a current copy of our Franchise Disclosure Documents and schedule a meeting with you.